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From Curtain Wall Construction to Building Exterior System Integration Service Provider — Hangxin's "Rooting Downward, Growing Upward"

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Against the backdrop of the industry shifting from extensive construction to system integration, and housing upgrading from “merely livable” to “quality homes,” Hangxin, through more than a decade of deep cultivation, has transformed from a curtain wall construction contractor into an exterior facade assembly service provider for high-end residential buildings. Following trends, strengthening technology, and emphasizing accumulation, it has embarked on a path of advancement characterized by “technology taking root downward and value growing upward.”


Why Must Hangxin Transform?


Threefold Imperatives: Market Forces Drive Industry Innovation


The official implementation of the 2025 edition of the Residential Project Code (GB 55038-2025) marks the full arrival of the “quality housing” era. The facades of high-end residential buildings are accelerating from the traditional model of “subcontracted procurement and segmented construction” to a new model of integrated assembly and one-stop delivery. For Hangxin, transformation is not an option, but an inevitable move in response to three major trends:



1. Policy Trends


Policy Trends: New Regulations Raise Standards, Making It Difficult for Ordinary Doors and Windows to Meet Compliance Requirements


The new regulations set four mandatory requirements for residential exterior windows in terms of energy efficiency, safety, intelligence, and durability (Ministry of Housing and Urban-Rural Development of the People's Republic of China):

Energy efficiency: Strictly control the heat transfer coefficient (K value), making low energy consumption standard;
Safety: The design working life of exterior windows is raised to 25 years, with strengthened standards for fire resistance, wind pressure resistance, and fall prevention;
Intelligence: Intelligent interfaces are required to be reserved, supporting functions such as remote control and wind and rain sensing;
Durability: Full life-cycle quality control is applied to materials and processes to eliminate short-term maintenance hazards.

Traditional doors and windows lag comprehensively in performance, lifespan, and intelligence, making high-performance system windows a rigid market demand.

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2. Customer Trends


Developer Demand Upgrades: “Integrated Assembly” Becomes Mainstream




In the past, developers had to coordinate separately with multiple suppliers for curtain walls, doors and windows, railings, aluminum panels, etc., which led to problems such as high coordination costs, complex interfaces, difficulty in unifying quality, and difficulty in defining responsibilities.

Today, leading real estate enterprises (such as Wanhua, Yuexiu, New Hope, etc.) prefer to have a single general contractor coordinate the entire exterior facade, in order to reduce communication costs, ensure consistency in design and quality, shorten construction periods, and lower later-stage operation and maintenance risks. "Exterior Facade Assembly Service Provider" is precisely the new track that Hangxin has targeted.


3. Industry Trends

Profit Margins Shrinking, Competition Intensifying: Productization and Branding Are the Way Out


Traditional curtain wall construction relies heavily on manual labor, suffers from severe homogenization, and faces continuously shrinking profits. It is widely believed in the industry that the only way for enterprises to break through is to move from construction to products, from products to brands, and from single products to system integration. Hangxin has planned ahead, building competitive barriers through technology and capturing the high-end market with its brand.



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Hangxin’s transformation is grounded in more than a decade of solid accumulation. It has not been achieved overnight, but is a long-term strategy characterized by stages, gradual progression, and deep consolidation, with each step built on the extension and strengthening of prior capabilities:



2010—2018 

From Construction to Products, Building a Solid Technical Foundation


Core Measures: Self-built production base, development of unitized curtain walls, and completion of a full set of curtain wall qualifications;

Capability Enhancement: Transforming “on-site construction capability” into industrialized product R&D and manufacturing capability;

Underlying Logic: Moving away from pure labor-based construction to master core curtain wall technology and production leadership.



2016—2021 

From Curtain Walls to System Windows, Building a Brand through Technological Leapfrog


Core Measures: Leveraging the curtain wall technology system to independently develop Qianruo system doors and windows, expanding into export markets such as North America, Australia, and the Middle East, while also entering the high-end home improvement system doors and windows sector and establishing Qianruo Doors and Windows;

Capability Enhancement: Upgrading “product manufacturing capability” to brand operation and market service capability;

Underlying Logic: Developing and manufacturing doors and windows with curtain-wall-level structural and performance standards to form differentiated technical barriers.




2021–Present

Trinity Strategy, Focusing on Exterior Facade Assembly


Core Strategy: Building Curtain Walls + System Doors and Windows + Intelligent Window Control System as a Trinity;

Business Positioning: Exterior Facade Assembly Integration Service Provider for High-End Residential Buildings (covering the full chain of design, production, supply, installation, and after-sales operation and maintenance);

Benchmark Projects: From Shanghai Bund E18 to Chengdu Wanhua Luxelakes Eco City, and then to the large-scale application in high-end projects such as the Xinlüse J57 Model Section, verifying the maturity of the products and model.


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This evolution path is essentially an upgrade of Hangxin from a building exterior “construction enterprise” to an “integration service provider.” At its core, it reconstructs the company’s internal value through systematic thinking: no longer satisfied with single-point delivery, it instead achieves full-cycle closed-loop management from drawings to delivery through front-loaded design, BIM collaboration, intelligent manufacturing, and digital twin operation and maintenance.

“Starting from curtain wall construction, using curtain wall technology to create products, and serving high-end residential buildings with product capabilities—Hangxin is walking a path of ‘technology taking root downward and value growing upward.’”


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From curtain wall construction to exterior facade assembly, and from single products to systematic solutions, Hangxin takes technology as its foundation, products as its branches, and brand as its fruit. By integrating the entire chain of design, product selection, detailing, manufacturing, installation, and after-sales service, it provides users with a one-stop solution featuring unified quality control, consistent standards, and closed-loop accountability—not only shortening construction periods and reducing management costs, but also greatly improving the pass rate of facade delivery.